Flipkart.com has been one of the most successful Indian dot coms. The co-founders of flipkart- ex-employees of Amazon launched the website before Amazon saw market potential in India. Amazon now entered in Indian market with Junglee.com but flipkart is leaps ahead and surely going to keep no.1 position for years to come. Still, I’ve never used flipkart, which might look strange for person like me, who’s very active on the internet. It’s not that I prefer some other e-commerce site over flipkart. But honestly, I’ve not purchased anything online lately (except few apps from itunes). So I spent some time on flipkart.com and also added GMAT book purchase window for my Indian visitors, who now have option to buy GMAT books from flipkart.com (ckeck out the side bar on right!).
Now, when I thought, it’s time I should fulfil my “wishlists” I checked flipkart rather than amazon.com. And to my surprise, most of the books are cheaper of or at same prize than amazon. Look at the Harry Potter Book set banner for example: 20+% off on complete series book. And then I noticed Harry Potter’s Signature Edition Collection Box, a set of all HP books at less than 2,000 Rupees! 40+% off- that’s a steal! Get the Signature Edition at 1,979 Rs (less than $35!)
When I was preparing for GMAT back in 2005 I used to refer books from the library. I could not afford Official guide (yes, it was expensive!) also OG was not popular in India then (?). Talking about India, the only foreign brands which were/are popular here were Kaplan and Barons. And whenever I used to check for Kaplan’s GMAT 800 book, it was unavailable. Strangely, I checked 2-3 public libraries and most booked/engaged book among GMAT test prep books was Kaplan’s 800 GMAT !
Of course it was students’ favourite book! (& mine as well) FYI, that was the first book I purchased for GMAT preparation. It has magical number ‘800’ and a note that says that it’s meant for highly studious and those who want to excel their score to 99th %tile. Oh yeah! so even if you’re not that scholar, by buying this book you feel like you belong to that league. That’s the typical mentality & I was no exception. But I had already done quite a lot of research about GMAT test prep books and Kaplan 800 GMAT was the right choice for me.
Anyways, coming back to the news, as you already might have guessed by reading the title, Kaplan’s 800 GMAT is no more available in stores and it is replaced by new book GMAT advanced. So if you’re currently preparing for GMAT and already have GMAT 800 book, dont buy Kaplan’s GMAT advanced, because content wise both are almost same. To investigate, I checked Kaplan’s store on their website where the book was not available, I was suspicious because I could still locate GMAT 800 in Amazon with really unrealistic price!
Finally this confirmed by the Kaplan representative from GMAT online forums, that both books are same.