Tag Archives: marketing

5 growth hacking tips from AirBnB

Rebecca, Growth hacker at AirBnB, explains her success with the experiments AirBnB did at the early years of the startup. Here’s 5 tips to go extra mile when everything else fails or isn’t enough. or to use the title she used here’s :

5 Guerrilla Tactics When the Slick Stuff Fails

Ah! And by the way, if you noticed, this is not your ordinary YouTube embeded video (although it’s uploaded on YouTube!). The video is indexed on clipmine to easily navigate and skip to relevant parts. Cool!

Great insights and something new I learned today.
NPS stands for net promoter score!
Litmus for Email testing & analysis.
Thanks the internet & thanks Rebecca, & 500 Startups.

Open docs cars project

If you’re a car enthusiast, follow auto industry news; read car/automobile /commercial vehicle magazines; take part in online discussion; stop by Discovery Turbo channel or watch weekend TV shows such as Overdrive (CNBC/IBN etc.); keenly watch market trend or maybe curious about Indian auto industry trend; I’ve a feast for you. I’ve been following motor industry since quite a long, whenever I stumble upon newspaper/magazines store I buy some Car related magazines. Don’t make me start cars but to confess, I belong to above group of people & I’m sure there’re many more people crazier than me out there.

Update: GTO of TeamBHP forums is doing great job in mining and sharing the sales stats with the world. http://www.team-bhp.com/forum/indian-car-scene/111873-november-2011-indian-car-sales-analysis.html I now see no use of doing same thing, great work there, GTO!

Just for fun, (yeah, part of my hobby & pleasures) I’m collecting all sales data of all cars sold in India. To keep the data organized, easy to handle, analyze and study; I’m starting a new spreadsheet and uploading it on the cloud (simply on the internet). It’ll be made open for public and people can view or download it. Further I might allow people to edit the document sheet so that other viewers can contribute. Like the open source, right? (but ironically on windows server; yeah! It’ll be on Skydrive to be precise.) I’ll also post guide on how you can collect monthly car sales data and contribute to spreadsheet. Detail post follows once the document is uploaded and made accessible to public. And given my blogging rate, you can estimate when it’d be up! 😛 😉

That’s heads-up. If you’re interested in contributing as well, drop me a line below.  And if you know any motor-trend enthusiast: spread the word. Lets see where it goes, it could be big, who knows! I’m making such doc because it’s not there on the internet, or at least that is what I think; if you happen to know such data readily available on the internet for free please comment below.

word of mouth ebook for grabs

What I’m reading currently?

Well it’s not a regular book, it’s an e-book, yeah this is the first time I’m getting some success in reading an e-book.

Thats why they say “easy read”, I think the book is an easy read as I could read it; otherwise I’d made thousands of attempts reading several ebooks but I somehow never read more than 10 pages of any ebook.
Word of mouth Manual

As you can guess from its title the book is about viral marketing or below the line marketing/advertising The book is easy read, written is plain English (avoided jargons). I liked the tone of this book it has subtle humor which you’d enjoy if you know what exactly author wants to convey.

This is offset to my blog title & not at all related to GMAT, but as I hinted some time back I want to make this blog more general and want to write about other topics I like… (so I would gradually reduce the font size of GMAT phrases in tag cloud 😀 ) haha, that doesn’t mean I’m going to stop or reduce writing GMAT related articles, matter of fact it’s not going to get affected. I’d rather fill the gap between my articles and increase my posting frequency. Thats the point. … anyways enough of personal comments. I think I should add a ‘now reading’ category or tags now.

Actually I wanted to share it using Scribd, it’s ready preview feature so wouldn’t have to acutally download it. But they thought it to be inappropriate to upload such document so I had to upload it on my website server. It’s a shareware so feel free to distribute it to your network if you liked it.