Category Archives: business

Evolution of entrepreneurship [Part-0]

The series of articles talking about the later phases of entrepreneurship. The unusual path that doesn’t lead to be VC or angle investor (well, most of the successful entrepreneurs later become angels).

I’ll come back and add links to the blogposts I’m intended to publish over the time. I’d hopefully write 3 articles about evolution of an entrepreneur (after starting up and labelling yourself an entrepreneur, what next?), or the style of advanced entrepreneurship.

What do you want me to cover in following series? Write in the comment section below. Although they’re going to be ‘run of the mills’ types of post, I’d take your suggestions and cover those topics as well.

Come back for links

Part I:

Part II:

Part III:

Sliders don’t convert

Sliders, image rotator, slideshow, carasoule (spell check: carousel 😉 ) or whatever you’re calling it, all look cool & make some fancy magic using JavaScript but sadly don’t convert.

Yes, sad but true. It’s bit tough to absorb but you can a/b test to draw your own conclusions; I’m sure numbers would convince you better. Or take a look at reliable source. Microsoft, Windows, Abode and many large/popular websites used to keep sliders on front page. Now they don’t.
Not only it’s bad for SEO, it’s not good for UX as well. Adds extra js files for ‘animation/lively effects’. Sliders are big distraction. Takes 75% of front page real estate. Confuses users as to where to go next (to choose user flow).

Now I know that our front page (of the business site amrute.me ) has a slider; and that is why I’m writing this post. I’m in process of building new site for biz http://aon.works & it was tough decision to discard sliders, but yes, most likely I’m not going to have it for new site.

5 growth hacking tips from AirBnB

Rebecca, Growth hacker at AirBnB, explains her success with the experiments AirBnB did at the early years of the startup. Here’s 5 tips to go extra mile when everything else fails or isn’t enough. or to use the title she used here’s :

5 Guerrilla Tactics When the Slick Stuff Fails

Ah! And by the way, if you noticed, this is not your ordinary YouTube embeded video (although it’s uploaded on YouTube!). The video is indexed on clipmine to easily navigate and skip to relevant parts. Cool!

Great insights and something new I learned today.
NPS stands for net promoter score!
Litmus for Email testing & analysis.
Thanks the internet & thanks Rebecca, & 500 Startups.

Idea to Prototype In50Hrs

In50Hrs is a hackathon (sort of) sponsored by 10,000Start-ups, and a brainchild of @VijayAnands. it’s full weekend programme (2 days & 1 evening) where in fifty hours:

  1. (i) You propose your idea to the audience;
  2. (ii) Form a team;
  3. (iii) Fine-tune & Brainstorm;
  4. (iv) Work on building prototype
  5. (v) Present at the end of the show.

Unique & interesting indeed! I used to follow such entrepreneurship, startup, VC funding events/ news/ seminars before I started my web hosting/ web marketing agency. It’s been more than 5 years and these guys are as active as they were before.

In above interview Vijay talks about entrepreneurship journey and when to seek funding. He insists that you should not get funds for your first startup, (b/c you dont have the skill-sets or you’re over-leveraging yourself). Interestingly, I’ve been through a similar journey, as I made lil-bit of money to float here and now I’m on verge of building my 3rd startup (and eventually raising the funds …did not seek angel/VC funding for the first two). It’s a well thought plan and I may look for funding for this project. Before you reach that stage, In50hrs seems to be the perfect programme to validate your idea and try/test the prototype under the supervision of experts and get the feedback.
Some people say that he’s fake.
Do you have the ‘great idea’ that is lying around for months and years in your mind? And you’re not working on it because you dont get time or a good co-founder? Well enough excuses! If truly that’s the case, you should consider participating in in50hrs now!